18 Local Developments You Need to Know About from Q3 2025

Miriam's Quarterly Roundup awaits

October 02, 2025

Google says, “choose the fewest number of categories it takes to describe your overall core business.” But if you listen to Google, you won’t rank 🙄

A recent experiment by Joy Hawkins confirmed what local SEOs already knew: The more categories you add, the more terms you will rank for.

Miriam Ellis covers this and 17 more local SEO developments in her Q3 2025 Local Search Roundup:

  • Google documentation and guideline updates

  • More user experience integration into the GBP About section

  • Google Posts resurrection

  • Booking link scam drama

  • PAA-like insights in Google AI Mode

  • and more

Everyone who calls themself a local SEO should read it right now 👇️

And here’s a little local SEO checklist based on this Roundup 👇️

Darren