20 Service Area Landing Page Elements You Need

new guide from Whitespark

December 18, 2025

Service area businesses (SABs) are already at a disadvantage when it comes to local SEO. Don’t make your situation worse by building horrible service area pages.

I often notice the following mistakes on service area landing pages:

  • duplicate content across all pages, with just the city name changed

  • half-assing the content and missing key sections

  • lack of unique, locally relevant content

  • lack of content that matches the intent of the searchers in the given service area

These mistakes can hurt your rankings, reduce your visibility in local and organic search, and cost you valuable leads and conversions.

As a holiday gift for all you local SEOs who work with SABs, Miriam Ellis has prepared the ultimate guide to service area landing pages.

This guide addresses the challenges SABs face online, provides a step-by-step process for building strong service area pages, and gives expert advice on developing unique, helpful content for the customers you want to serve.

It also includes two checklists that summarize all the foundational and additional elements a service area page needs.

Learn how to build and improve your service area pages and capture more leads in the new year 👇️

Happy learning,

Darren