30 Reasons Why Your Google Reviews Are Missing

+ 3 checklists to recover them

May 14, 2026

I think we just found the reason behind your missing Google reviews.

Miriam Ellis has dug through all the recent research and has compiled a list of 30 possible reasons why Google reviews are disappearing.

Google is now using Gemini to filter out fake reviews and fight its review spam problem. Unfortunately, a bunch of legitimate reviews get swept up with the fake ones.

These are the most common patterns Google’s AI is looking for when deleting reviews:

  1. Lots of reviews left all from the same location.

  2. Lots of reviews mentioning specific employee names.

  3. Lots of reviews all at once, then nothing for a while.

There’s a plentitude of signals that fall under each one of these patterns. Miriam’s new blog post outlines the 30 most likely reasons why your reviews get deleted and contains 3 troubleshooting checklists to help you protect and recover your legitimate reviews.

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