E18: Clone Yourself with AI, GBP Suspension Spike, & Long Titles Are Bad?

turn your expertise into an AI assistant

January 27, 2026

Have you ever wanted to clone yourself so you could get more done? 🧬

Turns out… you kind of can now.

Andy Crestodina recently shared a video showing how to create a custom ChatGPT that uses your tone of voice and your expertise. Basically, an AI clone of yourself.

In his video, Andy walks through why you’d even want to do this, how to define the GPT’s personality and behavior, how to add the right knowledge sources, and how to fine-tune it so it’s actually useful for you and your business.

Claire shared this video with me on the latest episode of The Whitespark Local Update podcast, and I found it fascinating.

Claire and I also talk about:

  • Query Fan-Out in Practice (Francine Monahan)

  • Tough Reinstatement Season Reminder (Vinay Toshniwal)

  • Common Crawl is Interesting (Cyrus S.)

  • Google’s Announcement on the Universal Commerce Protocol (UCP) and What It Means for Ecommerce SEO (Aleyda Solis)

  • Meta Title Tags Length SEO Experiment (Dr James Davidson)

Watch the episode here 👇️

🎧 Or if you prefer listening, find it on Apple Podcasts and Spotify.

We’d really appreciate a quick review on Apple Podcasts. It helps the show and means a lot to us 🙏

Darren