E21: AIs Talking to AIs, GBP Violations U Need 2 Know, Local Packs Decline

what happened last week in local

February 24, 2026

What if you could sit down with your ideal customer and ask them anything before updating your website, and use those answers to 10x your content’s conversion power?

That’s the concept behind Andy Crestodina’s AI Personas. Here’s how it works:

You give AI a prompt that instructs it to act as your ideal customer. Then you use that “artificial buyer persona” to audit your webpages from the perspective of a potential customer. For example:

  • Is the page addressing all the buyer’s objections?

  • Is it triggering the emotional response you want your buyer to have?

  • What are the decision criteria, and are you covering them all on the page?

Claire and I discuss this in more detail on today’s episode of the Whitespark Local Update, plus:

  • How To Mine Google Search Console For Conversation Data (Chris Long)

  • AI Talking to AI (Ben Fisher)

  • Updated Google Business Profile Policies (Hiroko Imai)

  • Stop Chasing the Local 3-Pack (Claudia Tomina)

  • Google Business Profile Violations (SterlingSky)

Watch the episode here 👇️

🎧 Or if you prefer listening, find it on Apple Podcasts and Spotify.

Whitespark Logo
Whitespark Grid

The only geo-grid rank tracker that goes to 💯

 

Get a better view of the competition and a clearer picture of your visibility, with industry-leading ranking granularity.

 
Learn more

Darren