E23: Improve Your Contact Page, Bing vs ChatGPT, Google Posts Masterclass

so many stats on today's pod

March 10, 2026

The statistic that 90% of searches happen on Google is outdated.

The real number is more like 73% according to new research by Rand Fishkin.

People are searching everywhere: Reddit, YouTube, TikTok, Instagram, you name it. So the takeaway here is that your business needs to be EVERYWHERE your potential customers are searching.

And for all the AI-obsessed local SEOs out there, guess what? ChatGPT only gets 2.8% of searches.

Why are you obsessing over optimizing for ChatGPT when it gets way fewer searches than Bing (which I know you’ve been neglecting for two decades)?

Find the platforms your audience uses, build your presence there, and I promise they will bring you a lot more leads than LLMs will. At least for now.

Claire and I talk about Rand’s findings in today’s podcast episode. We also discuss:

  • AI Doesn’t Reduce Work—It Intensifies It (Aruna Ranganathan and Xingqi Maggie Ye)

  • The AI Prompt That Shows Why Your Contact Page Stinks (Andy Crestodina)

  • The perfect local business contact page (Darren Shaw)

  • Google Review Discrepancies (SOCi)

  • Google Posts 101 Workshop (Lisa Landsman)

Find the full episode on YouTube, Apple Podcasts, and Spotify!

Watch the episode here 👇️

🎧 Or if you prefer listening, find it on Apple Podcasts and Spotify.

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