E24: New GBP Playbooks, New Branded Query Filter in GSC, LSA Agency Tips

new podcast episode is live!

March 17, 2026

A Google Local Services Ads insider is now sharing all the LSA secrets 🤫

Eric Levine, who used to work on the Local Services Ads team at Google and now runs his own agency, recently participated in a panel discussion with Near Media.

The topic was “How to build an LSA service for your marketing agency”.

I thought Eric’s advice on photos was particularly interesting. He says the photos in your ad should represent what the customer’s journey will be like if they hire your business. For example, if you have a plumbing company:

  • Photo 1: your branded truck in the driveway

  • Photo 2: your employee, in their uniform, at the front door

  • Photo 3, 4, 5: action shots of the job getting done (fixing the sink, etc.)

  • Photo 6: shaking hands with the customer

  • Final image: your logo

Also, contrary to what some LSA practitioners say, Eric doesn’t think that Google cares if you frequently upload new photos to your LSA account.

Claire and I discuss this in today’s podcast episode, plus:

  • The AI Playbook for Restaurants: What to Do Right Now (David “Rev” Ciancio)

  • New Branded Queries Filter in Google Search Console

  • I Built a 60,000-Page AI Website for $10: GPTBot Crawled It 30,000+ Times in 12 Hours (Metehan Yesilyurt)

  • New Attribute in Google Business Profile (Claire Carlile, Hava Hadzhiibryam)

  • New Google Business Profile Playbooks

Watch the episode here 👇️

🎧 Or if you prefer listening, find it on Apple Podcasts and Spotify.

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Darren