E37: GBP + Gemini Deep Dive, GBP Messaging, Mining Competitor Reviews

Gemini is better than I thought!

June 30, 2026

I did not expect the Google Business Profile + Gemini integration to be this good.

We got early access, and it can already do some genuinely useful stuff.

You can use it to:

  • Update your Google Business Profile via the chat

  • Analyze your reviews and identify trends

  • Get category suggestions

  • Get service suggestions

  • Create Google Posts based on your reviews or services

  • And so much more!

For a savvy small business owner who is trying to stay on top of their local SEO, this is a pretty solid stand-in for a local SEO consultant.

It is not going to replace a good local SEO strategy, but for the day-to-day stuff? It can save you time, surface ideas, and help you keep your Profile optimized.

Claire and I did a deep dive on this on today’s podcast episode, plus:

  • The Review Gap: Finding Client Opportunities In Competitor Feedback (Celeste Gonzalez)

  • GBP Help pages have been revised (Hiroko Imai)

  • Google is bringing back GBP Messaging - with an AI chatbot for your business

Watch the episode here 👇️

🎧 Or if you prefer listening, find it on Apple Podcasts and Spotify.

Watch by topic:

00:00 Intro
00:40 GBP + Gemini Deep Dive
13:05 Mining Competitor Reviews
15:22 GBP Help Pages Update
16:11 GBP Messaging
20:40 Conclusions

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