E4: Custom GPT to Delete Bad Reviews, GBP Verification Tips, Map Packs in AI

+ what you might have missed from last week

September 23, 2025

Hi everyone,

This week’s podcast episode is here, as well as a collection of the most interesting local SEO tips from last week 👇️

1. E4: GBP Verification Tips, Custom GPT to Delete Bad Reviews, Map Packs in AI

On this episode of the Whitespark Local Update, we dig into:

  • Local packs in AI Overviews (Anthony Higman)

  • No more map results in ChatGPT (Matt McGee)

  • Google’s AI Mode for restaurants (Claudia Tomina)

  • Custom GPT for analyzing and reporting negative reviews (Steve Toth)

  • 9 Google Business Profile Verification Tips (Joy Hawkins)

  • Will AI Overviews always rank #1? (Tom Capper)

  • The 4 Types of AI Marketers (Wil Reynolds)

Watch the whole episode here 👇️

🎧 Or if you prefer listening, you can find it on Apple Podcasts and Spotify.

P.S. We’d seriously love it if you dropped us a review or left a quick comment on your favorite platform. Your feedback means the world 🙏

2. Are blogs useless for local SEO?

Definitely not.

So many businesses are not thinking about site architecture and content silos. When you set up your site structure and internal linking the right way, your blog becomes a valuable addition of supporting content for your primary services.

Scroll through this carousel to learn how to set up your site structure and internal linking so AI crawlers can understand your business 👇️

Find the carousel on LinkedIn.

3. How did this business get a link to Snapchat on their GBP?

Google only lets you add seven specific social sites through the NMX, and Snapchat is not one of them, but rogue social links can sometimes show up.

They’re still crawling the web and associating social profiles automatically. I’ve seen Snapchat, SoundCloud, Tumblr, and a few others I didn’t even expect to see, like Healthgrades.

The surprising thing about this case is that the business doesn’t even link to their Snapchat on their website or in their sameAs schema code. Interesting that Google was still able to pick this up.

You can’t just add any link you want to your Profile. But apparently, Google can, and sometimes it will.

I shared my theory about why this happens in the Facebook comments.

4. Oh, and if you missed our previous podcast episode, catch up!

Watch it here 👇️

Or listen to it on Apple Podcasts and Spotify.

Darren

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