Google's anonymous reviews: what you need to know

It's going to be ok!

December 01, 2025

You’ve probably already heard that Google’s rolling out anonymous reviews.

And if you haven’t, is it comfy under that rock?

Some people expect this to increase review spam, and others (like me) think it’s going to do nothing but help businesses get more reviews.

But what are business owners supposed to do about anonymous reviews, in practical terms?

Allie Margeson tells us in her latest article:

1. Change how you ask for reviews:

If your business is in an industry where people may be sensitive to leaving a review under their real name (e.g. legal or medical services, psychiatry, counceling, finance), your review collection process just got easier!

When asking for a review, tell customers how they can use a pseudonym when writing it.

2. Monitor and back up your reviews:

Now that Google users can add, remove, and change their custom display name whenever they choose, it is more important than ever export your review history regularly in case Google decides to delete your legitimate reviews.

Read Allie Margeson’s new article to fully understand what this anonymity means for both businesses and customers 👇️

Darren