How to increase your AI search prominence

with unstructured citations

March 26, 2026

If your brand isn’t being mentioned everywhere, it’s as good as dead in AI search.

Citations are having a major revival because of AI. Unstructured citations are the #4 most important AI visibility factor in the 2026 Local Search Ranking Factors Survey.

As opposed to your traditional SEO citation work, you should focus more on unstructured citations for AI SEO.

Your business should get mentioned (and linked to) in the following places to increase your AI prominence:

  • Hyperlocal and industry blogs

  • Online news sites

  • Local and industry podcasts and video channels

  • Social media mentions

  • Press releases

  • Curated/best-of lists on sites like Yelp

  • And many kinds of websites

Miriam Ellis’s new guide explains just how you can earn these valuable unstructured citations. Read it and get your copy of our Ultimate List of Unstructured Citation Opportunities for AI Visibility (with instructions on how to find them 😉):

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Darren