How to Rebrand your GBP the Right Way

what Google won't tell you

September 04, 2025

You have acquired a business and need to rebrand it. How do you transition the Google Business Profile without getting it suspended?

If you create a brand-new Google Business Profile and mark the old one as closed (as Google advises), you’ll lose all your reviews and SEO momentum.

Here’s the better way to handle it 👇️

Drop a comment under the YouTube video if you want a PDF copy of my checklist.

-Darren

P.S. Whitespark can help you ⬇️