This is what your social media is missing

and how to fix it

March 05, 2026

Most brands don’t get the point of social media.

While there’s nothing wrong with displaying your branding and promoting yourself on socials, there is one thing that separates the 100-impression businesses to the 100,000-impression ones:

Community building.

What businesses really need to do is connect with people online:

  • Discuss topics that are important to your potential customers

  • Reply to their comments

  • Encourage people to reach out to you and respond to their dm’s

  • Curate a feed of other brands/creators in your industry and engage with their content

Social media can be one of the best channels for people to communicate with your brand directly. Use it wisely to create genuine connections with your community.

This is one of the tips Miriam Ellis shares in her new guide on Social Media for Local Businesses. In it, she also explains:

  • How to integrate social media in your local search marketing strategy based on current data

  • What your platform options are and how to get set up on them

  • How real-world local brands are making smart use of these diverse marketing channels

  • The best tips to follow and the biggest pitfalls to avoid on social media

Read it and get a free copy of the top 8 things that have worked for me in my personal social media journey here 👇️

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