Which business types can have a Google Business Profile?

New Guide to GBP Eligibility

October 09, 2025

Can an e-commerce business have a Google Business Profile? What about a practitioner in a multi-practitioner business? Or a business within a business?

Google will understand your business as falling under one of about a dozen different models with three broader groups: address-based, service area, and hybrid.

Discovering which model your business falls under and answering the following questions is vital to your local search marketing success:

  • How many Google Business Profiles are you eligible to create?

  • Do any special guidelines apply to your model in the GBP system?

  • Can any special marketing opportunities be put to use for your business type?

Miriam Ellis’s new guide gives you all the answers 👇️

Get the full guide, the GBP Eligibility Summary Table, and a PDF of the most common edge-case scenarios here 👇️

Happy learning,

Darren