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You could get sued for spam fighting

You could get sued for spam fighting

here's how to prevent it

March 02, 2026

Hey!

Here are some SEO tips for you 👇️

1. You could get sued for spam fighting

Did you know that a business can subpoena Google and request a record of who’s been making edits to their Google Business Profile?

Yep. It’s a real legal process. And if they go through it, Google will provide a list of accounts that made changes to their Profile.

So, if you’re out there using “Suggest an Edit” on competitor Profiles, changing business names, categories, etc., those businesses could potentially find out it was you and take legal action.

That’s why I recommend using the Google Business Redressal Complaint Form.

Doing it this way removes the risk of being personally exposed in a legal request.

Join the conversation on LinkedIn.

2. The perfect local business contact page built for Google and conversions

The former head of GBP Support, Joel Headley, once told me that Google specifically crawls your contact page to find information about your business. Well, I bet your current contact page is not giving them nearly enough information.

Here’s how to change that…

A contact page that converts leads and increases your prominence with Google must contain your:

Business identity
Contact information
Trust factors and social proof
Location-specific content
Amenities
Call to action

I elaborate on and provide examples for each of these bullet points in my new Search Engine Land article, “The perfect local business contact page built for Google and conversions”.

I’ve also included a handy checklist in there that you can use when you decide to update/build your Contact Page 👇️

3. How to see AI search prompts in Search Console

I saw this tip from Chris Long:

Go to Search Console > Performance > Search Results
Set the date range to 12 months
Click Add Filter > Query
Change the dropdown to Custom (regex)
Paste in a regex that filters for long queries: ^(?:\S+\s+){9,}\S+$
Click Apply

You’ll now see longer, more conversational queries. Some of these may still be traditional searches, so I like to edit the regex and change the character count from 9 to 20.

Now you’re looking at really long prompts that people are likely typing into AI search.

Why this matters:

I’m not a big fan of AI visibility tracking tools because, in my experience, their data is often garbage. This method gives you real data straight from Google and lets you see how people are actually asking questions about your business.
You can identify content gaps and optimization opportunities on your website.
You can track whether more AI-style queries are starting to show up over time.

Watch me use this method live 👇️

Try it out and let me know if you see any crazy prompts on Instagram!

4. Catch up on the pod

What if you could sit down with your ideal customer and ask them anything before updating your website, and use those answers to 10x your content’s conversion power?

That’s the concept behind Andy Crestodina’s AI Personas. Here’s how it works:

You give AI a prompt that instructs it to act as your ideal customer. Then you use that “artificial buyer persona” to audit your webpages from the perspective of a potential customer. For example: